The combined company will offer a complete SaaS-based technology platform for loyalty programmes, with the ability to manage how programme members earn and redeem loyalty points. All Topguest employees are joining the ezRez team and will continue to operate Topguest. Topguest enables members of leading travel loyalty programmes to earn reward points for geo-located check-ins via their mobile devices.
Powering direct links to Facebook, Foursquare, Instagram and Twitter, Topguest helps travellers build their reward balances and receive exclusive offers and bonuses for using some of these social services. Topguest recently announced a white label product that will enable traditional loyalty programmes to implement a fully branded social network component. The white label product is currently in beta with select Topguest partners.
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Posted on December 13, at PM. Financial terms of the deal were not disclosed. Powering direct links to Facebook, Foursquare, Instagram and Twitter, Topguest helps travelers build their reward balances and receive exclusive offers and bonuses for simply using some of these popular social services.
For example, a Virgin America Elevate member waiting to board a flight can take a couple of minutes to check-in on Foursquare and earn bonus Elevate points. Based on data derived from their members' social networking activity, loyalty programs can carefully target and customize offers that are relevant to each member.
The white label product is currently in beta with select Topguest partners.
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